Back to the Future…Again?

Back to the Future…Again?

A generation ago, marketing pundits declared the advent of CRM and database marketing were technology’s answer to “how to bring back the personal service of the local, corner store.” Today’s rapid introduction of 3-D apps and personalized virtual sizing...

Where you compete trumps how you compete (Part 1)

Yes, it is counter-intuitive but it is a fact that has been celebrated for hundreds of years from experts on warfare such as Sun Tzu and Carl von Clausewitz to modern day marketers. Depending on who’s counting, the choice of where to compete can drive from 70% (retail...