by David Stirling | Aug 27, 2014 | Analytics, Blog, Population Health
“Birds of a feather flock together – or don’t they?” As consumer data analysts for over 3 decades we are watching with interest the entry into consumer analytics by the healthcare vertical. Healthcare executives and business intelligence experts are starting to add...
by Jan Davis | Jan 21, 2011 | Blog
Once you have segmented your customers and identified your best customers – loyal, frequent shoppers who spend a lot – how do you find more like them? As direct and interactive marketers know, it’s easier said than done! First, you have to identify the publicly...
by Jan Davis | Jan 17, 2011 | Blog
When we think about our fellow citizens as customers at Wal-Mart or at Louis Vuitton, we automatically group them by age, income, maybe gender. We remember those horrible pictures of badly-dressed consumers at Wal-Mart and imagine the opposite picture in Louis...
by Jan Davis | Jan 15, 2011 | Blog
So why DO we put time and energy into segmenting our customers? I can think of three great reasons: 1. We want to identify customers with the highest propensity and potential to buy more of all the goods and services we offer. By looking at past behavior with us, we...
by Janet Kennedy | Jan 3, 2011 | Blog
Data, data, data. We are drowning in data. Every aspect of our lives it seems, both online and in our everyday worlds can be tracked, monitored and measured. As consumers we expect and understand that to a certain degree but we are also concerned about our privacy and...
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