History Repeats Itself

History Repeats Itself

Jan Davis, Advisor, Market Vue Partners How do you identify which customers are most likely to respond to your next marketing message? If you’re like most marketers, you target based on their past behavior. Who responds to email and who to direct mail? Which customer...

Prospecting for Best Customers

Once you have segmented your customers and identified your best customers – loyal, frequent shoppers who spend a lot – how do you find more like them? As direct and interactive marketers know, it’s easier said than done! First, you have to identify the publicly...

Customer Segmentation: Why?

So why DO we put time and energy into segmenting our customers? I can think of three great reasons: 1. We want to identify customers with the highest propensity and potential to buy more of all the goods and services we offer. By looking at past behavior with us, we...