History Repeats Itself

History Repeats Itself

Jan Davis, Advisor, Market Vue Partners How do you identify which customers are most likely to respond to your next marketing message? If you’re like most marketers, you target based on their past behavior. Who responds to email and who to direct mail? Which customer...

Where you compete trumps how you compete (Part 1)

Yes, it is counter-intuitive but it is a fact that has been celebrated for hundreds of years from experts on warfare such as Sun Tzu and Carl von Clausewitz to modern day marketers. Depending on who’s counting, the choice of where to compete can drive from 70% (retail...

Making the complex simple

Data, data, data. We are drowning in data. Every aspect of our lives it seems, both online and in our everyday worlds can be tracked, monitored and measured. As consumers we expect and understand that to a certain degree but we are also concerned about our privacy and...