Do you live in a “Food Desert”?

Do you live in a “Food Desert”?

Today’s Raleigh News & Observer reported about the closing of a downtown grocery store and the impact that had on local residents’ ability to eat healthy foods. Because of the closing, that area is now considered a “food desert” meaning an urban resident would...
Back to the Future…Again?

Back to the Future…Again?

A generation ago, marketing pundits declared the advent of CRM and database marketing were technology’s answer to “how to bring back the personal service of the local, corner store.” Today’s rapid introduction of 3-D apps and personalized virtual sizing...

Local is the New Black

Every year the fashion magazines proclaim that “X” is the new black. For 2011, the mavens proclaim the color “frost” is the new black. Cheetah is the new black. Gray hair is the new black. Now marketers of all types are discovering local marketing, and it’s the hot...