Back to the Future…Again?

Back to the Future…Again?

A generation ago, marketing pundits declared the advent of CRM and database marketing were technology’s answer to “how to bring back the personal service of the local, corner store.” Today’s rapid introduction of 3-D apps and personalized virtual sizing...

Local is the New Black

Every year the fashion magazines proclaim that “X” is the new black. For 2011, the mavens proclaim the color “frost” is the new black. Cheetah is the new black. Gray hair is the new black. Now marketers of all types are discovering local marketing, and it’s the hot...